Built as two halves of the same studio.
We built Avemont after watching too many good strategies die in the handoff to the people meant to deliver them. Both halves of the work sit in the same room from the first conversation.
Most firms sell one of two things. A strategy house will tell you where to go and hand you a document. An agency will make beautiful work against a brief nobody pressure-tested. Neither is what a company needs when the market has moved.
Avemont is built the other way around. The partner who runs your research is the partner who signs off the campaign. The plan gets revised when the market argues with it, which it always does. That structure is why we take on a small number of brands at a time.
We’re in Los Angeles, and we’re looking for the companies we’ll do the first public work with. If you need commercial thinking and the marketing that has to follow it, that’s who this studio is for.
First serious partner
Brands choosing the studio that will do both the thinking and the marketing, not a consultant and an agency in sequence.
A decision on the table
A positioning call, a channel that isn't working, a year that has to look different. We start from that, not from a menu.
Los Angeles, and wherever you are
The practice is based in Los Angeles. The work can sit here or with a team that isn't.
Los Angeles, California
The four things every engagement is built on.
One room, both halves
Strategy and execution aren't sequential purchases. The people who write the plan stay on the work, which is why our recommendations can actually be built.
Evidence over instinct
Every engagement starts with primary research. We'd rather spend three weeks learning something inconvenient than three quarters executing against a comfortable assumption.
Small senior teams
No pyramid staffing. The people in the pitch are the people on the project, and there are deliberately few of them.
Built to be handed over
We document as we go and design for the day we leave. A dependency on us is a failure condition, not a business model.
The people in the pitch are the people on the project.
Every engagement is led by a partner who stays on it from the first call through to handover. You’ll work with them the whole way.
Elena Marchetti
Founding Partner, Strategy
Fifteen years across corporate strategy and private equity value creation. Previously led commercial diligence at a mid-market fund.
Theo Amankwah
Founding Partner, Brand & Creative
Built and sold an independent brand studio. Has repositioned companies from Series A through IPO across five categories.
Rin Nakamura
Partner, Growth & Media
Ran demand generation at two category-leading B2B software companies. Unreasonably interested in attribution.
Joseph Byrne
Partner, Research
Mixed-methods researcher. Designs the interview and segmentation work that the rest of the team has to be able to act on.
If the fit is right, we'll tell you quickly.
We're taking on the first brands this studio will be known for. If that sounds like you, that's the conversation we want.